Mariya Nurislamova first created her mark like a serial entrepreneur while in the splendor-tech Area. In 2014, she co‑founded Scentbird, a fragrance‑membership support pitched because the “Netflix for perfumes.” The System swiftly scaled to over seven-hundred,000 regular monthly subscribers within the U.S. and Canada, featuring entry to 800+ designer scents.
Under her leadership, Scentbird lifted above $twenty five million in venture cash, participated in Y Combinator, and became successful by 2019, generating yearly earnings north of $one hundred million with advancement of 45–50% calendar year-more than-12 months. Her advice—to "start off small and never ever hand over"—has resonated with several rising business owners.
But commencing all over 2018, Mariya released a parallel side to her persona: spiritual Instructor, intuitive, channel, artist, and writer. Launching the YouTube channel “This is often Mariya”, she often delivers guided meditations, Strength‑channeling classes, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and 1,200+ movies, together with her broader existence throughout TikTok, Instagram, Spotify, and podcasts achieving around three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identification—business enterprise CEO by working day and spiritual Expert by night time—almost never intersected publicly till mid‑2024. That’s when Enterprise of Trend spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several larger… resources of familiarity with 3D Earth earth warfare”.
These views ignited a wave of on the internet backlash:
YouTubers for example Keya’s Entire world and Zachary Michael publicly said they would no longer work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social media marketing buyers were being specially appalled by statements that ailments like cancer or AIDS could be cured in each week, miscarriage was “a alternative,” and Bodily attributes (e.g., crooked enamel, hair colour) held spiritual significance.
Still, Mariya stays resolute. She maintains her spiritual content material is different from her CEO obligations, stating she makes use of only “Mariya” in spiritual channels to protect Scentbird’s model.
The Strength of Duality
Strengths of Mariya’s Solution
Genuine Differentiation
Her fusion of corporate results and spiritual apply sets her aside—developing a deeply personalized brand with pathways into membership, retreats, personal sessions, and guided activities .
Scale and Strategic Discipline
Scentbird’s reliable development underscores her power to translate vision into operational fact, whilst her spiritual aspect drives a similarly expansive articles motor.
Neighborhood Depth
The regularity and intimacy of her content—guided meditations, Q&As, and Dwell lessons—foster robust Local community bonds among followers in search of spiritual transformation.
Rising Challenges & Fractures
Brand name Reputation Threat
The spiritual written content has produced unease amid influencers, prospects, and investors who're awkward associating Using these metaphysical narratives .
Written content Liability
Bold well being statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory teams worried about misinformation.
Cross‑Id Confusion
While Mariya insists on separating her two worlds, critics argue the identities currently overlap—Specifically by way of her involvement in Scentbird‑joined information and sponsorships.
Navigating the longer term
Strategic Solutions
Compartmentalize
Mariya could maintain a transparent boundary—retaining her spiritual id less than a definite identify and System even mariya nurislamova scentbird though preserving Scentbird individual and brand name-neutral.
Integrate
By weaving spiritual and wellness components into her companies—like scent + meditation kits—she could lean into a wellness‑centric manufacturer evolution.
Explain Messaging
Tonal equilibrium—grounding her spiritual information with steering disclaimers or scaling back again controversial metaphysical claims—could broaden her appeal and cut down friction.
Validation as a result of Reaction
In spite of backlash, Mariya continues to extend her spiritual ecosystem—from charging $one,111 glastonbury retreats to $125,000 non-public transformational gatherings, on the web channelling sessions at $three,000, and her 2021 e-book seventy two Keys to Manifestation. Her followers’ beneficial Amazon testimonials recommend her wisdom resonates deeply with many seekers .
Ultimate Acquire
Mariya Nurislamova embodies a uncommon modern archetype: a enterprise-pushed CEO which has a substantial-stakes spiritual change ego. Her journey demonstrates broader cultural convergence—where public figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's results attests to her company savvy.
That is Mariya demonstrates her potential to command awareness and Construct deep psychological resonance.
The reality clash involving these worlds—sparked by metaphysical pronouncements—poses the two danger and option.
Whether she amplifies the convergence or attracts firm boundaries, Mariya stands in a pivotal crossroads. Her following steps may possibly redefine what this means to generally be a founder while in the spiritual-tech period—layering ambition with authenticity inside a manufacturer-new way.